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Research papers
Engage, inspire, act
Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such...
Catalogue: Congress 2011: Impact
Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues
Companies: InSites Consulting, Unilever
September 18, 2011
Research papers
How fans become future shapers of an ice-cream brand
Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert
Companies: InSites Consulting, Unilever
November 18, 2010
Research papers
Axe skincare crowd innovation
With increasing pressure on budgets as a result of the deteriorating economic climate, brands are forced to look for new more cost effective solutions to age-old problems. This presentation will demonstrate how a combination of crowd-sourcing and...
Catalogue: Innovate 2010: Innovation Detonation
Authors: Andrew Needham, Philippa Rose, Saul Parker
Companies: Face, Unilever
November 16, 2010
Research papers
Naked truth
This paper presents the results of a study done for the Axe brand and its TV series 'City Hunters' its aim was to understand if the brand was promoting its values among its target. This work shows that the Online Focus Group methodology is apt for...
Catalogue: Online Research 2010: E-Universe
Authors: Santiago Kahane, Mariana Itzcovich
Companies: DatosClaros - Octubre Research SA, Unilever
October 19, 2010
Research papers
If you got it, you flaunt it
This presentation is based on the work carried out on the development of the Unilever Global Deodorant Team Insight Portal. The presentation suggests ways in which insight can be communicated more effectively, introduces the concepts of insight...
Catalogue: Qualitative 2009: The Evolving Human
Authors: David Cousino, Jon Cohen
Companies: Unilever, DigitalPeople
November 19, 2009
Research papers
